Melleka Marketing — Weekly Performance Report

Fiber Sales Performance Deck

April 9 – 15, 2026
$8,810.53
Total Ad Spend
268
Total Leads
$32.87
Avg. Cost per Lead
5
Active Platforms
Google Ads Performance Google
Spend
$1,294.43
Clicks
353
Impressions
5,768
Conversions
55
CTR
6.12%
Cost / Conv.
$23.54
Campaign Spend Clicks Impr. Conv. CPA
AIA | PMax #2 $535.37 139 1,887 25 $21.41
Phone Promo | Search #2 $323.14 57 810 12 $26.93
Phone Promo | PMax $285.14 119 2,246 13 $21.93
AIA | Search | LEAD FORM $91.52 19 707 1 $91.52
Phone Promo | Search | LEAD FORM $59.27 19 118 4 $14.82
Total $1,294.43 353 5,768 55 $23.54
Meta Ads — AIA Campaigns Meta
Spend
$4,862.43
Clicks
2,600
Impressions
167,527
Leads
154
Cost per Lead
$31.57
CTR
1.55%
Campaign Spend Clicks Impr. Leads CPL
Internet Air Business - [Michael Test] - Dynamic $2,708.76 1,505 95,122 85 $31.87
Internet Air Business - Dynamic $2,153.67 1,095 72,405 69 $31.21
Total AIA $4,862.43 2,600 167,527 154 $31.57
Meta Ads — Phone Promo & Internet Air V2 Meta
Spend
$2,653.67
Clicks
1,030
Impressions
44,823
Leads
59
Cost per Lead
$44.98
CTR
2.30%
Campaign Spend Clicks Impr. Leads CPL
Cell Phone Promo $1,685.41 535 22,237 47 $35.86
Internet Air Business V2 $968.26 495 22,586 12 $80.69
Total $2,653.67 1,030 44,823 59 $44.98
Combined Performance Summary All Platforms
Total Ad Spend
$8,810.53
Total Leads
268
55 Google + 213 Meta
Avg. Cost per Lead
$32.87
Total Clicks
3,983
Total Impressions
218,118
Active Campaigns
7

Week-at-a-Glance

Google Ads drove 55 conversions at $23.54 CPA, with AIA | PMax #2 leading the pack at 25 conversions. Meta AIA campaigns generated 154 leads at $31.57 CPL across two account variants. The Phone Promo on Meta delivered 47 leads at $35.86 CPL — the Cell Phone Promo campaign outperformed Internet Air V2 on cost efficiency. Combined, the week produced 268 total leads across all platforms.

New Meta Ad Content — AIA Creative

New ad creatives launched for AIA campaigns. Click to enlarge.

New Meta Ad Content — Phone Promo Creative

New ad creatives launched for Phone Promo campaigns. Click to enlarge.

SMS Campaign SMS

Mass SMS blast sent to 18,000+ contacts. Click images to enlarge.

SMS Message Sent
SMS Message Sent
SMS Campaign Results
SMS Campaign Results
Next SMS Message Upcoming

Preview of the next scheduled SMS blast. Click to enlarge.

Next SMS Message Preview
Next SMS — Scheduled